I Choose Me is all about you – the busy Mum that puts everyone first. It is amazing how life can change when you suddenly have little ones around or they are all grown up in high school and you start another new season of your life. When I transitioned into motherhood, I don’t think I realised how much of myself I would lose and how much my clothes style would also change. I know how easy it is to start wearing clothes that don’t fit you properly and use cosmetic products that no longer suit your skin because you don’t have the time or even the inclination to traipse around the shops looking for fashion and makeup that suit you, but actually you aren’t even sure what you need.

This is where I Choose Me is here to help. Stocking versatile items, made of gorgeous fabrics that can be mixed and matched to create a wardrobe that not only suits your lifestyle now but also that makes you feel confident, happy and beautiful everyday. I know how much better I feel when I put on an outfit that makes me look a million dollars and a simple makeup routine that can be achieved even with 3 kids running around me. I want to help other busy Mums regain who they are and also show them how to style these clothes and use these makeup products to get the most for their money.

I Choose Me also offers styling sessions, makeup lessons (both face to face and online) that are redeemable in the online store as well as curated I Choose My Style box that I personally put together for you if you aren’t sure what clothes to buy.

I had this dream of opening this store for over 4 years as I feel there is a true gap in the market for shops with clothes that can take a busy Mum from school drop off, to work meeting, to date night and even Saturday sport. I know that I want to wear comfortable clothes that are also stylish, I might be a Mum but I want to feel special too.